Two posts on the GM-Facebook face-off. Similar thoughts (and similar to those I’ve voiced before), but the lesson is that brands need to up their content game to appeal to users in new ways and meet consumers where they are. The technology (and marketing philosophy around same) seems to be evolving faster than brands can strategize, but brands must engage users — via the users’ rules — if they want to succeed.
“When brands focus more of their resources on creating compelling digital content—things that people care about sharing—they’ll be able to reach the audiences they’re after.” via
“Advertisers need to think about new end-to-end experiences that inspire and engage a far more connected and discerning audience.” via
Ultimately Facebook is a revolution, and that’s bigger than one brand. As I’ve said before, I wouldn’t root against ’em.