UX Writing, Mode.com

Please refer to the captions in the expanded view for details on each image.

App Store download page

The copy on the five screens for the iTunes App Store is bright but explanatory, showing users what they’ll get when they download the app and encouraging them to do so.

App introduction

We introduce the app with this four-screen teaser of what users can expect to find. The copy is brief but enticing. It carries over the brand messaging that users saw on the iTunes download page.

User onboarding (desktop)

We wanted to encourage users to create a feed so their homepages would be filled with their preferred topics and creators, not just our default channels and content.

Alerts and Errors

A handful of the many callouts, alerts and error messages on the site.

Migration from standalone sites (desktop)

When the standalone sites Glam.com, Foodie.com, Tend.com, Brash.com and Bliss.com moved to being channels under the Mode.com umbrella, we wanted to assure users that they’d come to the right place and give them a tour of our new site.

Bookmarklet/Story Builder

The bookmarklet allows creators to pull content from the web into Mode stories. The original version was confusing and obtuse. We streamlined it, changing the language throughout. We christened it the Story Builder and used plain language to communicate its purpose to users.

Story Builder extension

About six months post-launch, we went from promoting a bookmarklet button to encouraging users to download the Mode Story Builder browser extension.

Mode: Creator sign-up ads

In an effort to encourage writers and creators of all types to build stories on Mode, we created ads that appeared on Facebook. This is a selection of those ads, targeting different groups of people with different CTAs.

Creator sign-up page

Once the potential creators are hooked by the ads, we take them through an overview of what Mode.com is and what they can expect. We preemptively answer their questions, including what’s involved, how long it takes, and how much they can earn. See this page live.

Creator explainer page

This page is a detailed run-through of what, exactly, a Mode story is, as well as a step-by-step of how to create a top-notch story. See this page live.

Publish screens

At launch, users’ stories were immediately live after the first item was added. We found that users wanted more control over when their stories were live, so we created a Draft state and a Publish state (and the attendant workflow).

House ads

We created ads to encourage users to sign up and download our app, among others.

Search engine results page descriptions

Not sexy, but necessary: SERP descriptions. The text is informational, inviting and lively.

Editorial Writing, Healthline.com

I researched, reported and wrote a feature on the spread of cold and flu in office environments, explaining why sick workers should stay home. sick workers illustrationWhat Really Happens When You Come to Work Sick

I researched, reported and wrote a feature on the growing cost of water and its potential impact on personal and public health.
HL waterImpending Water Crisis Could Affect Your Health

Editorial Writing, Entrepreneur.com

I wrote a feature on correct grammar and usage for a business-focused audience. Entrepreneur pic
15 Words You’re Probably Not Using Right

Editorial Writing, Mode.com

I wrote 50-plus stories for Mode.com. Click on a story to open a PDF of it in a new window.
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underdog thumb latke thumb 1977 thumb

animals thumb pride thumb tennis thumb

audience thumb mets thumb schoolhouse thumb

Editorial Writing, Us Weekly

I researched, interviewed and wrote a short-lived column that checked in on celebrities of yesteryear. Select a story’s image to expand it.

UX Writing, Olive This Olive That

This store sells olive oils and balsamic vinegars in the Noe Valley neighborhood of San Francisco. I rewrote the About Us, About Extra Virgin Olive Oil and About Balsamic Vinegars sections of the site.