Short post today, in response to Matthew Ingram at GigaOm, who asks, in light of the recent news about the Huffington app going free and The Daily laying off a good chunk of staff: “Are these two isolated cases, or a sign that cracks are starting to show in the content model that publishers have bought into with the iPad?”
Answer: The latter. Slightly longer answer: Publishers only dreamed that the iPad would create a new revenue stream. In most cases, it hasn’t, so back the the drawing board. I’ve said before that I don’t think the business case is there in most cases. A wing and a prayer is not a strategy.