Turns out, Jason Bateman and Will Arnett run a content-marketing firm called DumbDumb. Per the NYT, they’ve just signed on to create branded content for TBS.
“The videos will be in the vein of what is known as branded content or branded entertainment…Such sponsored stories are becoming increasingly popular as marketers wrestle with the growing ability of consumers to avoid ads.”
The Times interviews Laura Caraccioli-Davis, EVP at Electus:
“DumbDumb specializes in ‘content marketing’…part of the trend of ‘brand as publisher, brands trying to produce strong, relevant content’ for consumers…’content that’s bespoke to a brand, and highly shareable.'”
Electus is a content-marketing agency itself…and DumbDumb is one of its partners. It’s all very insular, but the point is that content marketing is wave of the future for brands — the way that they will reach consumers where they are — and Michael and Gob Bluth are content marketers!