Portfolio

UX writing and product management, sageusa.org

I led a total site replatform and redesign for SAGE, a nonprofit that advocates for and provides services to LGBT elders. Working with Experience Lab, I scoped, wireframed, developed content strategy, conducted user testing, wrote UX copy, and did hands-on production, among other tasks. Please refer to the captions in the expanded view for details on each image.

Revamped homepage

SAGE’s old homepage was cluttered, confusing, and difficult to navigate. Indistinguishable blocks of content combined with endless drop-down menus left users feeling overwhelmed. The new homepage, with its clear content hierarchy and distinct user pathways, is easier to navigate.

Overhauled landing pages

The previous iteration of the site had long blocks of text and difficult-to-navigate content. The new landing pages are bright and informative, with clear calls to action. 

Writing and editing, Facebook Design: Business Tools

I write and edit for this thought-leadership blog that explores the work being done by Facebook product designers, content strategists, and UX researchers. A selection follows:

Editorial writing, various

My work encompasses everything from researched-and-reported news pieces to narrative journalism to consumer marketing blog posts. A selection follows:

Copyediting, books and magazines

In addition to copyediting many magazines, I’ve edited, copyedited, or ghost-written nearly two dozen books.

UX writing, various websites

A few beneficiaries of my clear, concise, jargon-free UX copy are the following:

  • I wrote copy for the nonprofit digital marketing agency Antarctic’s About page and its blog.
  • I wrote the About Us, About Extra Virgin Olive Oil, and About Balsamic Vinegars sections of this ecommerce website.
  • I wrote lots for the now-defunct Mode.com and Mode app. Please refer to the captions in the expanded view for details on each image.
    • Migration from standalone sites: When five standalone sites became channels under the Mode.com umbrella, we wanted to assure users that they’d come to the right place and give them a tour of our new site.
    • Alerts and errors: A handful of the many callouts, alerts, and error messages on the site.
    • User onboarding: We wanted to encourage users to create a feed so their homepages would be filled with their preferred topics and creators, not just our default channels and content.
    • App Store download page: The copy for the iTunes App Store is bright but explanatory.
    • App introduction: This brief but enticing four-screen teaser carries over the brand messaging that users saw on the download page.
    • Bookmarklet/Story Builder: The original copy on this bookmarklet was confusing and obtuse. We streamlined it, christened it the Story Builder, and used plain language to communicate its purpose to users.
    • Story Builder extension: We switched to a bookmarklet button instead of a browser extension.
    • Creator sign-up ads: In an effort to encourage writers and creators of all types to build stories on Mode, we created ads.
    • Creator sign-up page: We take creators through an overview of what Mode.com is and what they can expect, preemptively answering their questions, including what’s involved, how long it takes, and how much they can earn.
    • Creator explainer page: This page is a detailed run-through of what, exactly, a Mode story is, as well as a step-by-step of how to create one.
    • Publish screens: Messaging for various states of publishing.
    • House ads: We encourage users to sign up and download our app.
    • Search engine results page descriptions: Not sexy, but necessary: SERP descriptions. The text is informational, inviting, and lively.

Media outreach and public relations, SAGE

I led SAGE’s media coverage during June 2019’s NYCPride, WorldPride, and Stonewall 50 celebrations, garnering five times more brand exposure vs. average, four times more website traffic, a 665% increase in cross-platform social media impressions, and 834% growth in followers. Placements included CNN, New York Times, Washington Post, NBC Nightly News, Vice, People, Bloomberg, Mashable, and more.

Editorial writing, Mode.com

modefolio

I wrote many articles for the now-defunct Mode.com website. I covered a diverse array of lifestyle content including music, sports, television, food, parenting, and fitness. A selection follows: